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Broker Unplugged: Candid Conversation With PrimeService’s Top Performing Brokers – Maz Jooybari
Broker Unplugged: Candid Conversation With PrimeService’s Top Performing Brokers – Maz Jooybari
Broker Unplugged: Candid Conversation With PrimeService’s Top Performing Brokers - Maz Jooybari
Maz Jooybari is the newest high-performing broker whose insurance career reflects this saying, ‘If you follow your passion, it will always lead to success.’
Driven by his passion for connecting with new faces and his background in sales, Maz found his calling in the insurance sector upon his relocation to Canada. The idea of working with different people and excelling in customer service felt like a perfect fit for him. His genuine passion for the profession has guided him towards growing his career in insurance.
Driving force behind success
Driving force behind success
When we asked Maz about his secret to success, he shared a simple philosophy, “I always treat the client exactly as I want to be treated as a client. I always put myself in their shoes and try to help them with their problems.” This approach has worked wonders for him. By giving the kind of service he would hope for himself, Maz has built a loyal group of clients who trust him. It helps him get more clients and keeps his business growing strong. The dynamic combination of Maz’s inherent empathy and the robust tools and training offered by PrimeService adds depth to this approach. These tools, provided by PrimeService, have significantly enhanced Maz’s efficiency, allowing him to focus more on his clients’ needs and elevate their overall experience.
Getting the leads
Getting the leads
Regarding his approach to generating leads, Maz shares that when he began his career, he relied on advertising through newspapers and social media to gain visibility. These channels helped him reach potential clients and build his initial network. Over time, as he formed strong relationships with satisfied clients, positive word-of-mouth became his primary source to get leads. Currently, 95% of his new clients come from referrals; as a result of building genuine connections and providing exceptional customer service.
Building long-lasting connections
Building long-lasting connections
When establishing and maintaining connections with clients, Maz gives importance to three things: empathy, transparency and availability. He does not view his clients as transactions; rather, he treats their insurance needs as his own. He commits to offering a level of service that he would expect. Moreover, Maz believes in prioritizing education over selling. He focuses on understanding clients’ needs and educating them about the coverage options that help them make informed decisions. Even when Maz might lack confidence in addressing some inquiries, he ensures that he provides them with adequate information to guide them toward more suitable solutions elsewhere. Lastly, Maz tries to respond promptly and be there for his clients when they need assistance. All the above points have helped Maz earn his clients’ trust and build genuine connections.
Overcoming Challenges
Overcoming Challenges
When asked about the challenges he faced in his career and how he dealt with them, Maz explained that one of the significant difficulties was mastering the intricacies of the insurance industry. This field is expansive, covering different categories such as home, auto, commercial and various types of businesses within the commercial realm. Understanding all these aspects can be overwhelming, but it is crucial to stay well-informed to provide tailored insurance solutions to the client’s needs. Fortunately, Maz was committed to continuous learning and benefited from the exceptional support from his colleagues and team leader within PrimeService. All these allowed him to gain a deeper understanding of the insurance industry and successfully overcome challenges.
Learning from mistakes
Learning from mistakes
When reflecting on his career journey, Maz shared a pivotal lesson he had learned. At the beginning of his career, he tried hard to secure every potential client. But, sometimes, it’s more effective to guide and assist clients in solving their issues rather than solely focusing on winning their business. It benefits both the clients and the broker. The clients receive valuable information, and the broker shows that they care more about helping than just making a sale. This approach can pay off in the long run as well. Clients might return in the future or refer others to him, building a long-lasting relationship based on trust and genuine assistance.
Guiding other brokers
Guiding other brokers
For those considering a career as an insurance broker, Maz offers invaluable advice. He says, “Only be a broker if you love helping customers. Otherwise, it can be frustrating.” Being there for people, understanding what they need, and delivering exceptional service- that’s the most essential part of the job. When associated with a reputable brokerage, prioritizing clients’ interests and providing outstanding service becomes more manageable due to the brokerage support. Moreover, Maz suggests prioritizing honesty when discussing coverage options and addressing client questions to aid in building trust and a positive reputation.
Maz’s experience offers a handful of insights that fellow insurance brokers can consider adopting for their professional growth. Prioritizing your passion and putting clients’ needs first could potentially guide you toward achieving success in the insurance industry.
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